Fleets are connected. The depot that runs them isn't.
GREENBAY.
Fleet orchestration platform.
Daniel Odesser
Cofounder & CTO
Tel Aviv University · June 2026
05:45 · North London bus depot
James has 15 minutes.
Incoming call
Liam · driver
Route 134 · calling…
At the desk · 5 waiting
Drivers and managers, all waiting on James
X roster.xlsx
BlkVehDriverOut
73LT247Adeyemi05:52
134LT312Bartoli06:04
274LT089Okafor06:10
24LT342Singh06:15
! James depot manager
Every party, every channel. One person, no system.

Many systems.
None of them talk.
All run by hand.

Manual, all day Phones, radios, WhatsApp, paper rosters and spreadsheets do the coordinating.
Disconnected Scheduling, telematics, maintenance, energy: ten or more tools that never talk to each other.
Cost nobody sees Every manual handoff and blind spot leaks money no one is tracking.
One operation watched across a wall of separate screens at once
One operation, watched across a wall of screens.
A depot wall where vehicle allocation is tracked with physical pegs and paper tickets
A control desk buried in paper, sticky notes, a radio and a phone next to live screens
“When every system tells part of the story, nobody sees the real cost.”
The cost nobody sees $5.5tn lost to it every year, worldwide
Where Greenbay fits
All your systems in. One operation out.
Greenbay ORCHESTRATOR
Planning
Shifts, timetables, routes
Depot systems
Buildings, power, equipment
Vehicle tracking
GPS, live location
Charging
Chargers, smart charging
Fleet data
Vehicles, drivers, routes
Maintenance
Work orders, inspections
What flows out

Smart allocation

Lower operational cost

Vehicle06:0009:0012:0015:0018:00
EV-041 Route 7A Charge Route 3B
EV-018 Charge Route 12 Standby
EV-033 Route 9C Charge Route 1A
EV-007 Standby Route 5D
EV-052 Route 2F Charge Standby

Live visibility

Operational transparency, in real time

VehicleRtStatus
EV-0417A14:32ARROn time
EV-0183B14:45DEPCharging
EV-0331214:50DEPReady
EV-0264D14:58HOLDBattery fault
EV-0079C15:05ARR+8 min
EV-0521A15:12ARROn time

Root cause analysis

Long-term cost reduction

Delay root causeLast 7 days
Late charging34%
Driver shortage22%
Maintenance overrun18%
Route congestion14%
Total delays this week23 incidents
05:45 · the same depot, on Greenbay
It surfaces the fix. James clicks once.
North London depot
Mon, 04 Aug · 05:45 BST
Vehicle
05:30 NOW · 05:45 06:00 06:15 06:30
Status
Vehicle 1
Route 73
Route 9
Route 21
Route 73 → Vehicle 4
Engine fault Reassigned → Vehicle 4
Vehicle 2
Route 134
Charge
Route 12
Charge
Route 12
Charge too short Full charge
Vehicle 3
Wash
Route 274
Route 31
Route 5
Route 274
Route 31
Route 5
Still in wash On time
Vehicle 4
Charging
Standby · spare
Covering Route 73
Standby Covering 73
Vehicle 5
Charging
→
Route 50
←
On time
Vehicle 6
Route 60
Oil change
Scheduled service
3 faults → 8 services at risk0 at risk
3 → 0 James' worst morning, fixed before service starts.
Fewer late or missed trips
Higher fleet utilisation
Lower energy cost
Less management overhead
Why now
Three forces are converging, and the old tools can't keep up.
01
EV transition
02
Real-time data
03
AI
All three. At once.
Where we are
Paid pilots
Strömma
Transport UK
GoBus
Pipeline
  • Spain
  • Portugal
  • UK
Partnerships
SolarEdge
GoMetro
Edge Control
Funding
Pre-seed raised
Where this goes
Start at the depot.
Become the layer every fleet runs on.
Now
Transit depots
Bus, coach and ferry operators on scheduled service.
Next
Commercial fleets & logistics
Distribution, haulage and shuttle fleets, a far bigger market.
2028+
Autonomous fleets
The operating layer self-driving fleets run on.
Same product. Each step a bigger market.
The business
We charge for the value we create, not the software we ship.
Value → price
70% today80% with us
Worth ~€1.2m a year per mid-size operator
We keep ~10% of it
Per vehicle, per month, plus a module per system.
Expansion
Orchestration + Charging + Maintenance + Operational tools + next module
Revenue / vehicle climbs
Land on orchestration, then the next system and more of the operation.
Distribution
Partner hardware in the depot ↓ Greenbay decides what runs
Their hardware can't choose which vehicle charges next.
We can.
Partners walk us into their accounts.
Daniel Odesser
Daniel Odesser
Cofounder · CTO
Oren Arieli
Oren Arieli
Cofounder · Co-CEO
Shira Golan
Shira Golan
Cofounder · Co-CEO
Watch us. or Build with us.
Investors
info@greenbay.solutions
Engineers
jobs@greenbay.solutions
Appendix · for Q&A
Competitive landscape
Everyone owns a slice of the day. Greenbay owns the live day.
Plan & schedulebuild the day
Live operationsdispatch · re-allocate · fix
EV charginglive, in the day
Maintenancedefects · work orders
Any modebus · ferry · fleet
Open layervendor-neutral
Whiteboard & spreadsheets
radios · paper · Excel
✕
✕
✕
✕
✕
✕
Planning & scheduling
Optibus · GIRO · Trapeze/Modaxo
✓
~
✕
~
✕
✕
Real-time control · ITCS
INIT · IVU · PSI Transcom
~
✓
~
✕
✕
✕
Fleet telematics
Samsara · Geotab · Webfleet
✕
~
~
~
✕
~
EV charging & energy
The Mobility House · AMPECO · Driivz
✕
✕
✓
✕
✕
~
Maintenance & asset
Trapeze EAM · AssetWorks · Fleetio
✕
✕
✕
✓
✕
~
Greenbay
the orchestration layer
✓
✓
✓
✓
✓
✓
✓ does it   ~ partial   ✕ doesn't
One row runs the whole day, on whatever you already run. It starts at 05:00, when the incumbents stop.
Named for investor reference. Planning and ITCS vendors stop at the plan or the agency-grade control room; charging and energy vendors are partners (the SolarEdge pattern). Greenbay's edge: live charge-shortfall and disruption recovery, maintenance in the same screen, mode-agnostic, vendor-neutral.
Appendix · for Q&A
Revenue forecast · 5-year plan
Annual recurring revenue by segment, to €53.5M by 2030.
€640K
€2.5M
€6.5M
€26M
€53.5M
2026
2027
2028
2029
2030
Accounts (total) 48153352
Avg ARR / account €160K€312K€435K€787K€1.0M
Public transport & coach
Logistics & commercial fleets
Autonomous fleets
Illustrative 5-year plan. Average contract length assumed at 5 years; Avg ARR / account reflects annual value, TCV = ARR × 5.
Appendix · for Q&A
The raise
What we've built. What the next round buys.
What we built
✓
Core team in place
Product, engineering and ops leadership hired.
✓
Live pilots in a real depot
Running against a real depot of 184 vehicles, with real operational data.
✓
Strong early traction
Active pipeline across target markets · strategic partnerships in place.
✓
$1.5M raised
First close secured from strategic investors.
What we need ($3M)
→
Accelerate sales
Close commercial contracts and grow ARR.
→
Enter new markets
Fund go-to-market into logistics and commercial fleets.
→
Series A ready
Multi-market revenue to anchor the next round.
This $3M gets us Series A ready.
Multi-market revenue · expanded customer base · clear path to scale.
Appendix · for Q&A
System architecture
A real-time core that plugs into what you run.
Connect
SchedulingGTFS
Live positionsSIRI · TfL
TelematicsCAN · GPS
EV chargingOCPP
IdentitySSO
Open APIexports to rostering & workforce
Greenbay core
Real-time orchestration engine
Constraint-aware allocation
energy, chargers and depot layout
Live disruption recovery
detect, simulate the cascade, resolve
Plan vs actual, audit-grade
every change traced, nothing overwritten
~200 ms
to re-plan a full day: 500 blocks across 180 vehicles
Run anywhere
Cloud-native on AWS
Kubernetes · global CDN
Isolated per operation
no data crosses accounts
Live by default
streaming over WebSocket
10 languages, incl. RTL
Arabic and Hebrew supported
One platform Planning Allocation Live ops EV charging Maintenance Analytics
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